Earn your IATA certificate through an IATA Authorized Training Center and take advantage of experienced instructors who will guide you and help you to achieve your career goals. |
- Market research audit of your organization, the competition and the customers.
- Efficient marketing segmentation and SWOT analysis
- Customizing products and services to satisfy the needs to your target clientele.
- Advantage and disadvantage of different distribution channels
- Selecting the most efficient promotional strategy
- Developing and implementing your annual marketing plan
- Setting up control procedures to monitor the marketing plan’s implementation and results in each target market segment.
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This course is designed for recently appointed marketing manager, sales managers, marketing officer, market coordinators, customer program controllers, and general sales agents. |
